HDC-M is a multi-disciplinary design studio based in Munich, working for a variety of brands in the transportation industry.

We are researchers, strategists, industrial designers, graphic designers, color specialists, 3D modelers, photographers, visualisers and dreamers, united by a passion for creating products which build strong brands through having a positive impact on people’s lives.

How can we help you?


Agile Design.

Since 2016 we have been optimising our services to match the rapidly evolving needs of our clients within the eBike industry. We have built a team and processes primarily in the areas of Industrial Design, Visualisation and Color, trim & graphics.

To complement these services, we work on research, strategy, brand, communication, ideation, frame design (2D &3D), visualisation (2D &3D), decal files and sample reports to create optimal product market fit.

Together with our partners, we are constantly evaluating, updating and optimising our way of working to help bring products to life in the most efficient and profitable way.

Design is the manifestation of a strategic vision, which we help our partners bring to life, through product aesthetics, feel and function. – HDCM


In order to ensure the products we design hit the mark, and meet no hiccups in production, we have spent the last years creating reliable processes capable of converting the required inputs into the desired output. 

There is never a dull day on the job and we feel blessed to be able to work in such a great industry, designing products which have a positive impact on peoples lives. Not to mention we love riding the bikes ourselves!

In the last years we have become huge advocates of using first principles thinking as a mental framework for operating, along with a strong focus on a positive growth mindset.



A clear strategy helps align internal resources with desired outcomes, providing clarity to allow your company to more effectively manage your projects and meet your goals.


Creating products with clear branding elements help them stand out from the competition. By crafting products that feature a distinct look and feel, you can ensure that your customers recognize it as uniquely yours, engaging them like never before, giving you a competitive edge in overcrowded marketplaces.

Industrial Design

HDCM offers industrial design that dares to dream big. With our team’s focused vision and attention to detail, each project is designed with passion and expertise. Whether you are in search of groundbreaking innovation or a subtler approach, our creative solutions are crafted from knowledge, experience and curiosity to bring ideas to life.

Colors and Graphics

At HDCM we understand that designing and applying colors and graphics correctly is a crucial part of getting your product strategy right. By paying attention to the preferences of your target customers, we can ensure that your products convey the right message, resonate with your target customers, and fit your business goals.

3D visualisation

Product life cycles are starting earlier and earlier, which means companies need to have confidence they are making the right products, long before they exist in the real world. Using a range of cutting edge visualisaion tools, we can help you see your product as if it was real, to help give you the confidence it hits the mark.


Translating a clear product strategy into design concepts and refining them for production, allows us to be uniquely positioned to define and communicate the single minded messages that support the products we design.

Trusted partnerships.

We believe in forming strong, long-term relationships with our clients. We know that trust and consistency are key to successful collaborations, and we strive to ensure that our clients feel secure and confident in our capabilities. We want to become an extension of our clients’ own teams, so we can create a level of familiarity and comfort as we work together. We understand that it’s important for clients to feel that their needs are being heard and addressed.

As a result, we place a strong emphasis on communication and strive to offer prompt and helpful responses to any questions or concerns. We take the time to understand our clients’ goals and objectives and make sure that the project is on track and going in the right direction.

By working together over the long run, we can learn and grow together, to always improve with each project, in order to realize the full potential of the collaboration.

Haibike Design
Winora Design
Raleigh Design
Ghost design
Lapierre Design

HDCM News.

3 months ago

5 months ago

9 months ago

10 months ago