WHAT IS CTG?
Colour trim and graphics are a key factor in successfully targeting a product to it’s potential market. It is a cost effective method of product differentiation; broadening a product line, rebranding, creating special editions, keeping a long running model in line with trends or introducing an all new model.
In visual experiences, harmony is something that is pleasing to the eye. It engages the viewer and it creates an inner sense of order, a balance in the visual experience. When something is not harmonious, it’s either boring or chaotic. At one extreme is a visual experience that is so bland that the viewer is not engaged. The human brain will reject under-stimulating information. At the other extreme is a visual experience that is so overdone, so chaotic that the viewer can’t stand to look at it. The human brain rejects what it cannot organize, what it cannot understand. The visual task requires that we present a logical structure. Color harmony delivers visual interest and a sense of order.
In summary, extreme unity leads to under-stimulation, extreme complexity leads to over-stimulation. Harmony is a dynamic equilibrium.
This sense of harmony is our ultimate goal in CTG to create appealing products.
This refers to the use of materials, finishes and multi-structural surface design. Through the use of tactile textures, special paint finishes and new technologies it is possible to appeal to more senses than just sight.
HDCM have experience in specifying paint, material finish options and decal / sticker design for the complex forms often found in bike design.
We use graphics to create clear product families, with consistent design language, which help to draw people closer to the products and understand the brand.
These can take the form of drawings, typography, numbers, symbols or patterns.
Our graphics combine text, illustration, and color in a deliberate manner, to create clarity and effectively communicate the product. Depending on the briefing, our graphics can be purposeful or decorative, and help to create an association with other cultural elements related to the sport, and well as to create a distinctively branded style.