About Us

Let’s go for a ride!

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The roots

In the autumn of 2015 a shared vision began taking shape for an agile, independent, well connected Design studio set in the cosmopolitan city of Munich, a hotbed for creative talent.

With Haibike as their partner, HDCM was founded in 2016

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The Vision

The vision was to take the creative lead for Haibike on all Brand, Design and Communication topics in order to be able respond quickly, efficiently and effectively to rapidly evolving conditions within the booming eBike market.

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The present

Benjamin Turck and Piers Spencer-Phillips are Co-CEO’s of the Haibike Design Center Munich GmbH.

Our Services

Industrial Design

RESEARCH
STORYTELLING
IDEATION
CONCEPTION
3D DESIGN-CAD
3D PRINTING
VISUALIZATION

COLOUR, TRIM & GRAPHICS (CTG)

BRIEFING
RESEARCH
1:10 CONCEPTS
10:1 DECAL PLANS
RENDERINGS
SAMPLE REPORT

CONTENT CREATION & MANAGEMENT

PHOTO / VIDEO SHOOTS

STORYBOARDS
PLANNING
PHOTOGRAPHY
IMAGE SELECTION
RETOUCHING
DIRECTION
EDITING

BRAND DESIGN & COMMUNICATION

CORPORATE DESIGN
APPAREL
DIGITAL MEDIA KITS
BROCHURES
CAMPAIGN CONCEPTS
OFFLINE ADS
ONLINE BANNERS
SEA

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“WE ARE ePERFORMANCE”
– Haibike motto

“Crafting a clear and relevant WHY is our guiding principle to creating successful consumer-centric design & marketing.”

Benjamin Turck
C.E.O & Founder

Passion

Our Process

We love what we do! eBikes can really make a positive benefit on the lives of those who use them and our job is to design these bikes to maximise this benefit.

Autheticity

Our Environment

We ride as much as possible and try to understand the products as well as possible in order to constantly make them better.

Honesty

Our Promise

Haibike made the first eBikes in 2010, the moment at which the company was in many ways really born. HDC-M was founded in 2016, but our roots with Haibike go back even further. We have been there helping the brand grow through many milestones, and plan to be there for many more.

Meet the team

PIERS SPENCER-PHILLIPS

PIERS SPENCER-PHILLIPS

Co-CEO
BENJAMIN TURCK

BENJAMIN TURCK

Co-CEO
HENDRIK SCHAEFERS

HENDRIK SCHAEFERS

Head of Innovation Design