Let’s go for a ride!
In the autumn of 2015 a shared vision began taking shape for an agile, independent, well connected Design studio set in the cosmopolitan city of Munich, a hotbed for creative talent.
With Haibike as their partner, HDCM was founded in 2016
The vision was to take the creative lead for Haibike on all Brand, Design and Communication topics in order to be able respond quickly, efficiently and effectively to rapidly evolving conditions within the booming eBike market.
Benjamin Turck and Piers Spencer-Phillips are Co-CEO’s of the Haibike Design Center Munich GmbH.
“WE ARE ePERFORMANCE”
– Haibike motto
“Crafting a clear and relevant WHY is our guiding principle to creating successful consumer-centric design & marketing.”
C.E.O & Founder
We love what we do! eBikes can really make a positive benefit on the lives of those who use them and our job is to design these bikes to maximise this benefit.
We ride as much as possible and try to understand the products as well as possible in order to constantly make them better.
Haibike made the first eBikes in 2010, the moment at which the company was in many ways really born. HDC-M was founded in 2016, but our roots with Haibike go back even further. We have been there helping the brand grow through many milestones, and plan to be there for many more.