In case you were wondering what we do exactly at HDCM, our work is split between Industrial design, CTG, innovation, content creation + management, new media, brand and communication design. In the image below you can see some of the communication material we designed at HDCM for Haibike’s 2019 launch. Our roles included the naming of the FLYON system, logo, concepts, creative direction, layouts, photography, retouching, renders and co-ordination of production for the booklet.
As well as the design of the bikes, additional tasks for the launch at Eurobike included the main presentation for the FLYON system, the booth graphics, the digital media kits, social media co-ordination, microsite design and the 40minute edit which played above the stand. It sounds like a lot, but when you love what you do it rarely feels like work!